Thursday, August 29, 2019

Simone White’s revitalized version of “The Beep Beep Song” gets colorful new music video, following-up one million views of $30 original.

Newly NYC-based songwriter chats with Atwood Magazine about her hit song’s use in new Audi® campaign, upcoming album (out Oct. 18th.)


Simone White (Credit: Self-Portrait)


Simone White | In The Press

“Times change, but some things – like the power of love, or the magic of this 12-year-old song – stay the same. Dazzlingly fresh and unnervingly sweet, Simone White’s “The Beep Beep Song” is an irresistible outpouring of tenderness and vulnerability.”

Atwood Magazine chats with Simone White about the new version of her popular 2007 tune, which initially became known after its use in an Audi® car campaign, and has now been revitalized for 2019’s astounding “Audi® R8: The Slowest Art We’ve Ever Built” ad.

The beautiful music video for the song, directed by Elsa Grayson, draws inspiration from White’s love of the color palettes from Hilma af Klint’s paintings, and Grayson’s fond appreciation for the film title work of Saul Bass. The new clip is an endearing follow-up to the original, which White created on a budget of just $30, and has since surpassed over one million views.

Brightest Young Things comments, “The music itself is delicate and soft with a soothing clarity, it’s a refreshing gust of wintery air on a muggy D.C. day, and the lyric video takes its relaxing impulses to another dimension. The perfect complimentary colors, the calming shapes and the excellent timing are calming to the max.”


“A voice like ether. It’s sweetly airy and hypnotic.” — NPR

“Not just a pretty voice but a mesmerizing intelligence.” — MOJO

“Already one of the really great American songwriters.” — Rolling Stone (Germany)

“Brilliant whimsy.” — No Depression


MXDWN says, “Simone White deftly blends folk harmonies and dance beats” on “Don’t Turn Your Back on Love,” White’s just-released collaboration with Samuel Bing of Asthmatic Kitty recording artists, Fol Chen. “She blends the soothing, angelic vocals of folk music with a pulsating, danceable beat that wouldn’t be out of place in a nightclub.” Hear “Don’t Turn Your Back on Love,” now via MXDWN, Brooklyn Vegan, or the link below!


Simone White
Letter To The Last Generation
Oct. 18th, 2019

Track Listing:

01. This Is All You Felt (STREAM | MP3)
02. Letter to the Last Generation
03. Little Heaven Little Blue
04. So It Goes
05. Genuine Fake
06. Harvest
07. Tiny Drop (STREAM | MP3 | VIDEO)
08. Rain
09. Shadow Pass
10. Letter to the Last Generation (Demo Version)


Simone White | About

Simone White’s masterful songwriting, built on “cathartic intimacy” and “mesmerizing intelligence” (MOJO) and sung with a “sweetly airy and hypnotic” voice “like ether” (NPR), will release her latest full-length album Letter To The Last Generation on Oct. 18th.

The album’s title track will soon be released as a single, which is how the album began.

“The song, ‘Letter To The Last Generation’ was originally going to be a one-off,” White says, “But that day of recording felt so right. It was so much fun, we were playing live, everyone in the room. I felt excited about making a record for the first time in ages and I only really heard the kind of album I wanted to make on that day.”

That particular group of musicians includes Jebin Bruni (Aimee Mann, Meshell Ndegeocello), producer Pete Min, who co-wrote three of the album’s songs with White, and adored multi-instrumentalist, singer, and songwriter, Andrew Bird. Grammy®-nominated bassist Kaveh Rastegar (Bruno Mars, CeeLo Green) also appears on the album.

While the press has rightly praised White’s vocals and lyrics throughout the years, it is arguably her melodies that keep companies like Audi ® coming back to use White’s songs in their ads.

“Melodies are ineffable work,” White says. “I often think ‘How did they come, from where?’ I can argue a lyric, why I think one phrase is better than another, but melodies feel mysterious. When they work, they feel like they couldn't be anything else, and even though I wasn't trained in music enough to define that process, I know how it makes me feel. It’s magic.”

Letter To The Last Generation, the sixth album by once again NYC-based (after 15 years in Los Angeles) singer-songwriter Simone White, arrives on October 18th. Simone White is available for interviews. Contact Josh Bloom at Fanatic for more information.


Simone White | Links


Josh Bloom at Fanatic Promotion | Contact

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