Alex Lilly gains rare access to Berlin library for choreographed dance of “Pure Drivel,” a video of empowerment for librarians everywhere.

First single from upcoming Repetition Is A Sin features contributions from Inara George (The Bird and The Bee), Griffin Goldsmith (Dawes).

 

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Alex Lilly as photographed by Pasqual Amade

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PLAY, POST & SHARE

Alex Lilly | “Pure Drivel”

[VIDEO]: https://www.youtube.com/watch?v=eQVtzFhSK9o

[STREAM]: https://Fanatic.lnk.to/AlexLilly-PureDrivel

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“I realize Sparks beat me to the punch, but I still wanted to write a sexy song about books,” explains Alex Lilly about “Pure Drivel,” her latest single, out now.

“I was in a book club over the pandemic,” she says.” We read some DH Lawrence — an author who’s been banned in the past. It was an interesting club as we mostly drank and smoked and never finished a single book — I’m not proud of this fact! “But it was a break from boredom and Beck read us the first chapter of ‘Moby Dick.’”

The choreographed video for the song, filmed in and around a Berlin library, debuts today.

Lilly explains, “Germans take privacy seriously and they are quite strict about filming in public places. It was a rare feat that this wonderful library allowed us to bring a choreographed dance routine.

“A book is a funny object to dance with, but (director) Sebastian Abarnell’s choreography is perfect. We had a lot of fun together dancing, singing, and climbing trees. And reading!”

“Pure Drivel” is taken from Repetition Is A Sin, the follow-up to Lilly’s much-acclaimed 2019 debut album 2% Milk. The full album arrives on Oct. 21 via Release Me Records, the boutique label owned and run by songwriter and vocalist, Inara George.

“I was falling out of love and wrestling more with life,” Lilly says of the 2% Milk songs. Repetition Is A Sin has caught me on an upward love trajectory.”

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Alex Lilly

Repetition Is A Sin

(Release Me Records)

Oct. 21, 2022 

 

Track Listing:

01. Pure Drivel (STREAM | VIDEO)

02. Frank (STREAM)

03. I’m Getting Better At Falling In Love

04. Spirit

05. Rosalind

06. Delight Me

07. Human

08. Melinda

09. Afternoon In Bloom

10. Bugs Bunny

11. Built For Chaos

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Alex Lilly | In The Press

“Alex Lilly’s songs keep their cool.” — The New York Times

“Alex Lilly is the genuine article.” — FLOOD

“Pretty freaking awesome.” —  FADER

“Alex Lilly is spellbinding. Album of The Week” — LA Weekly

“Alex Lilly steps into the spotlight.” — Flaunt

“Three-minute modern art pieces.” — Buzz Bands

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Alex Lilly | About

Repetition is a sin — is it a mantra? A judgment? A fact?
 
Repetition Is A Sin is the title of the upcoming second album by Alex Lilly.
 
Repetition Is A Sin is also a cliffhanger! Will Lilly live up to the challenge she’s issued to herself following the hearty praise for her 2019 debut 2% Milk?
 
“Everything about this debut album by Alex Lilly is spellbinding,” said L.A. Weekly. “Pretty freaking awesome” and “the genuine article” wrote The FADER and FLOOD. NPR’s Los Angeles affiliate KCRW called 2% Milk “a pleasure” and Jon Pareles wrote in The New York Times that Lilly’s songs deliver “structural and emotional complexity with deceptive nonchalance.”
 
Lilly’s talents are on point for other artists, as well. Her co-write of “I Like Girls” for jazz vocalist Samantha Sidley (“Now she’s gluing garden gnomes to geodesic domes, people call it junk, I call it art”) spring boarded that record to a “Top 10 Album of The Year” nod from the Los Angeles Times.
 
Spoiler alert!
 
Lilly’s latest fulfills the promises she made with her first album and much more.
 
First, Repetition Is A Sin is funny! Conversational and free, it is the sound of self-actualization. Lilly’s thoughtful and intelligent wordplay, unexpected and exhilarating production touches, and emotional vulnerability are pure joy.
 
Contrasting this with Lilly’s awesome sense of humor, it is also pure power!
 
And so, with the album opener and first single “Pure Drivel,” Lilly issues an anthem and rebel yell for...  librarians! Because, of course.
 
“I know you canceled all your plans
So come over let’s read some books that got banned mama”
 
“I wanted to write a stay-in date night about reading — a nerdy booty call,” she says. “I was in a book club over the pandemic, which was interesting as we mostly just drank and smoked and never finished a single book.” Lilly then quickly adds, “I’m not proud of this!”
 
Lilly spent part of her pre-solo career touring as part of Beck’s band and he attended Lilly’s book club to read the first chapter of “Moby Dick.”
 
“Because we never finished it, I can only confirm that the first half of ‘Moby Dick’ is great,” she jokes.
 
What Lilly can confirm absolutely is that Repetition Is A Sin “feels emotionally brighter and more jewel-toned than 2% Milk.”
 
The trifecta of tunes that open Repetition Is A Sin include “Frank,” in which Lilly mentions her closest friends by name while questioning if she will get to party with them in the afterlife.
 
“I don’t wanna go to heaven
Cuz none of my friends will be there
No one will be
Getting plastered with me
In the air”
 
“These are all real people mentioned in the song except for Frank,” Lilly explains. “I don’t know who he is. Maybe I will someday.”
 
The many character-driven songs on the album were partially inspired by the pandemic.
 
“Being isolated from people for a bit spurred me on,” Lilly says. “I had a hobby for a while where I was commissioned to write theme songs for humans, including this spectacularly talented and cute tap dancer living in Los Angeles.”
 
That project inspired the album’s “Melinda.” “Well if I ever turn gay, let’s go, If you ever stop being straight, Well let me know,” Lilly sings.
 
“It was a lot of fun and I continued the idea of song portraits for several other tracks on this record, almost like creating my own company that includes friends (“Frank”), movie stars (“Rosalind”), a cartoon character’s alter ego (“Bugs Bunny”), my grandma (“Spirit”), and Frank, the made-up drunk.”
 
The album’s most moving tune is next, a love song like no other. It is an all or nothing moment for Lilly. “I’m Getting Better At Falling In Love” is confessional, vulnerable, optimistic, and hopeful.
 
And of course, hilarious:
 
“I’m getting better at falling in love
I’m getting so good, gotta mind to do it full-time
Love muscles getting buff
Now it’s all that I can do”
 
“I’m Getting Better at Falling in Love” is a happy love song,” Lilly says. “It’s an anomaly for me.”
 
It’s a tune destined to become some couple’s “our song.” So lovey-dovey, but the humor of it all is still just within arm’s reach.
 
Lilly invokes “Seinfeld” character George Costanza to make a point about where she’s coming from on this record, asking, “Do you know the episode where George decides to do the opposite of everything he usually does just to see what difference it makes in his life? I could keep making mistakes, but they had to be new ones. Musically and personally. Repetition is a sin.”
 
On the musical tip, Lilly says, “My recording mindset was very different than it had been in the past. This time, the sounds are dialed in so well, but the feeling is loose.”
 
To make this happen, on the recommendation of friend and fellow musical risk-taker, John Vanderslice, Lilly worked extensively with engineer James Riotto to create Repetition Is A Sin.
 
“We went deep into harnessing the sounds of old oscillators and drum machines, and then syncing them up using an interface. This was the kind of wizardry I was after!
 
“It sounded so good off the bat that it didn’t need to be perfect, which is a pretty swift departure from my normal process. Previously, I felt like I had been an actor in a movie, where I could rely more on editing. Now, I was actor in a play, and had to commit to the emotional arc of an entire take.”
 
Lilly’s movie vs. play analogy is about the best description of this record yet. Unlike a film that you’ve already seen, each listen to Repetition Is A Sin contains the tension of a unique performance. It’s a cliffhanger!
 
Repetition Is A Sin, the second solo album by Alex Lilly, arrives October 21, 2022 via Release Me Records, preceded by the single “Pure Drivel,” out now.
 
Contact Josh Bloom at Fanatic for more information.
 
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Alex Lilly | Links
 
ASSETS : WEBSITE : FACEBOOK : TWITTER : INSTAGRAM : RELEASE ME RECORDS
 
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Josh Bloom at Fanatic Promotion | Contact
 
WEBSITE : FACEBOOK : TWITTER : INSTAGRAM : YOUTUBE : SOUNDCLOUD : SPOTIFY : BLOG : E-MAIL