1980s-era security cameras finally used to make music videos as intended! See “As If” by Ivory Fields, taken from upcoming debut album, out Oct. 28.

Watch sound-spanning duo comprised of Los Angeles musical mainstays Alejandro Cohen (Pharaohs, dublab) + Mahadev (GANGI, Fake Estates) at Glide.

 

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Ivory Fields (L-R): Mahadev, Alejandro Cohen. Photo credit: Jeanette Getrost.
 
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Ivory Fields | “As If”

[VIDEO]: https://www.youtube.com/watch?v=0ADhf46Vxv0

[STREAM]: https://Fanatic.lnk.to/IvoryFields-AsIf

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See the video for “As If” by Ivory Fields now at Glide Magazine here or at the links above.

Alex Pelly, the director of “As If,” the new video by Los Angeles duo Ivory Fields, incorporates multiple generations of video technology, both analog and digital, into her work.

“The ‘As If’ video illuminates the band in flashes of warm and cold light generated through audio reactive modular video synthesis, and filmed on an 80s security camera. I was highly influenced by 80s industrial music videos,” she explains.

In its premiere coverage of the video, Glide Magazine comments, “A spooky beat that sears you like a slice of dark New Wave... brimming with a melange of enticing synth sounds... danceable and mysterious, with a touch of 80s contrasting with its distinctly modern sound.”

“‘As If’ is more of a goth-inspired track than others on the album,” says Alejandro Cohen of Ivory Fields about the single from the duo’s upcoming self-titled debut (out Oct. 28). “There are hints of Alien Sex Fiend and Love and Rockets in there.”

Mahadev, the other half of Ivory Fields explains, “I was listening to a lot of Cleaners from Venus and Simple Minds while I was out on tour. When I got home, I opened up some new ideas that Ale sent me and ‘As If’ was one of them.

“I set up a mic into a tape echo without any lyrics and recorded the verse vocals in one take. The repeating vocals were probably very inspired by Dome and goth groups Ale has turned me onto.”

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Ivory Fields

S/T LP
(Simballrec / Office of Analogue and Digital)
Oct. 28, 2022
 
 

Track Listing:
 
01. Everything Is Okay
02. As If (STREAM | VIDEO)
03. Well Well Well
04. Land And Sea Boundaries (YOUTUBE | SOUNDCLOUD)
05. Blasted
06. GV
07. Bells
08. Saint Colors
09. Following The Path
10. Notice All Of These Things
 
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Ivory Fields | About
 

Ivory Fields (October 28, 2022, Simballrec / Office of Analogue and Digital) is the self-titled ten-song debut album from the Los Angeles-based duo of Mahadev (f/k/a Matt Gangi) (GANGI, Fake Estates) and Alejandro Cohen (Pharaohs, Languis.)
 
In their own words, Ivory Fields “combusts layers of synths, drum machines and guitar over songs composed more around sonic imagery than chord progressions.”
 
The description is as accurate as it is mysterious. Indeed, the music here often feels like it is both floating just out of grasp, and overwhelming and omnipresent at the same time.
 
Even so, Mahadev reminds that the record is grounded in a “flare for pop context in its songwriting and production.” Cohen concurs, saying, “Ivory Fields mixes a desire for pop songs, dance production values, and experimental influences.”
 
The album’s upcoming singles – the electro-goth inspired “As If” and the danceable glow of “Blasted” – contain these musical multitudes. Catchy and eluding capture.
 
In reality, this music was dormant for some time, which belies how relevant and modern it sounds in its reverence for contemporaries (Animal Collective, Geneva Jacuzzi) and classic artists of the genre (Psychic TV, Wire.)
 
Cohen elaborates on the latter, explaining that Ivory Fields actually began “as a loose tribute to Dome –the experimental side project by members of Wire.”
 
Mahadev adds another touchstone, saying, “My friend, David Chaim Cohen (who mastered this album) said he heard The Legendary Pink Dots in the record. That made me happy, since I was actually listening to their album Brighter Now quite a bit at that time.”
 
“That time” was many years ago.
 
“Ivory Fields has been years in the making,” Mahadev says.
 
Many of the synths and vocals on the record were tracked between 2010 and 2012 in what Mahadev describes as “a slow-burning collaboration.”
 
This scenario is similar to Mahadev’s other recent release as one-half of GANGI. That duo’s “As Fake Estates” EP is also comprised of songs created many years prior to being shown to the public. Somehow, in both cases, it feels right that these compositions have had the time to silently evolve.
 
“The album wasn’t completed sooner, not because of lack of inspiration or too much time in the studio,” Mahadev explains. “We took our time to let it smolder, and either because of what was brought to light through the burning of time, or because of the process of completion we achieved by looking back into the fire, Ivory Fields is work we are very proud of.”
 
The self-titled debut album by Ivory Fields arrives on October 28, 2022 via Simballrec / Office of Analogue and Digital preceded by the singles “As If” and “Blasted.” Contact Josh Bloom at Fanatic for more information.
 
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Ivory Fields | Links
 
ASSETS : FACEBOOK : INSTAGRAM (ALE) : INSTAGRAM (MAHADEV) : TWITTER : YOUTUBE : BANDCAMP (SIMBALLREC) : BANDCAMP (OOAAD)
 
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Josh Bloom at Fanatic Promotion | Contact
 
WEBSITE : FACEBOOK : TWITTER : INSTAGRAM : YOUTUBE : SOUNDCLOUD : SPOTIFY : BLOG : E-MAIL