Friday, April 15, 2022

17 years to make an EP? An odd story culminates in exhilarating “how it started vs. how it’s going” reality of sound that is Pacifico’s upcoming release.

From missing hard drives, to photo split-screens, “Suddenly / Back At The Start” single represents youthful ambition, wise recollection of “‘05/22”.
 
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Pacifico’s Matthew Schwartz as photographed in 2005 (L) and 2022 (R) by Daniel Stabler.
 
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Pacifico | “Suddenly / Back At The Start”
 

[STREAM]: https://fanatic.lnk.to/Pacifico-Suddenly-BackAtTheStart

Like all of the songs on Pacifico’s upcoming “‘05/‘22” EP, the “Suddenly / Back At The Start” single was started in 2005 and finished in 2022.

17 years is a (very, very) long time for five songs, but Pacifico’s Matthew Schwartz has been busy with other Pacifico projects during that time. Turns out that the makings of the band’s debut album went missing on a hard drive all those years ago (no cloud storage!) and weren’t found until recently.

It’s a good thing that, despite the release of three full-length Pacifico albums, eight EPs, and more, that Schwartz decided to continue to work on this material. The songs on the “‘05/‘22” EP were made with many of Schwartz’s heroes, including Jason Martin of Starflyer 59, Ronnie Martin of Joy Electric, Peter Randall (bassist with The Kooks and Adele), and others.

“Suddenly / Back At The Start” (the song title configuration, like the title of the EP itself, being another “how it started vs. how it’s going” reference) is a high intensity tune with a catchy chorus about “a relationship at the end, all due to my mistakes,” according to Schwartz. It’s an insight he may not have been able to make if he had released this song 17 years ago.

Hear it at the links above or over at New Noise Magazine and then scroll down for the rest of the story!

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Pacifico
“‘05/22” EP
(Pacifirecords)
June 3rd, 2022

 
Track Listing:
 
01. The Time Has Come My Lover / Alone (STREAM)
02. Suddenly / Back At The Start (STREAM)
03. The Red Eye / We Won’t Go Back Here
04. Needing And Waiting / Carnival
05. Move On / V2
 
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Matthew Schwartz of Pacifico | Live

04/28/2022: Greenville, SC @ Velo Fellow (1 Augusta St, 8PM , $8/$10/$35, w/ Drew Montgomery of Kick.Snare.Crash.)

04/29/2022: Columbia, SC @ Furnace Fest Prom (340 Columbiana Dr., 7PM, $30-60, w/ Dear Kavalier)

04/30/2022: Atlanta, GA @ Bogg’s Social & Supply (1310 White St., 330PM, $10, w/ Zach Marcusky of Isabelline)

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Pacifico | About
 
 
17 years is a long time to make an EP.
 
Pacifico’s upcoming “‘05/‘22” EP – the title being a literal nod to the how it started / how it’s going nature of the record –arrives June 3, 2022 on the Atlanta-based artist’s own Pacifirecords.
 
What was the artist-in-charge, Matthew Schwartz doing during the 17 years since beginning this Pacifico release in 2005 and completing it in 2022?
 
He was doing Pacifico.
 
Huh?
 
Indeed, this is the story of a lost hard drive. Musicians don’t do back-ups, after all.
 
Teamed with Jeremiah Edmond, Schwartz’s musical cohort in 2005 just prior to Edmond joining Manchester Orchestra, the recordings that have now been realized as the “‘05/‘22” EP were initially intended to become the debut Pacifico album.
 
Schwartz was undeterred when the project was derailed. Quite the opposite, he went on to release three full-length Pacifico albums and eight EPs, along with a handful of standalone singles and compilation appearances.
 
These high intensity, high production value recordings were made with many of Schwartz’s heroes, including Jason Martin of Starflyer 59, Ronnie Martin of Joy Electric, Peter Randall (bassist with The Kooks and Adele), and many more. Compelling artwork during this time was beautifully rendered by Adult Swim’s Trey Wadsworth.
 
Inspired by rock influences as beloved, popular, and revered as Foo Fighters, Radiohead, and Weezer to songwriting powerhouses such as Jeff Buckley, Jeremy Enigk, and Elliott Smith, it’s not surprising that Pacifico songs found their way into films, television, and video games.
 
Unlike the “‘05/‘22” EP, these recordings were backed up!
 
But it’s okay, because in 2020, while everyone was working on sourdough starter during lockdown, Schwartz’s collaborator from the beginning of this story, Jeremiah Edmond, found that missing hard drive.
 
Unintentionally, the “‘05/‘22” EP embodies the same conceit as the Richard Linklater film “Boyhood,” in which the director got together with his actors every few years to shoot more footage, resulting in a final film where we see the actual and realistic aging and maturing of the characters within the story.
 
Similarly, once Schwartz was reunited with his technology, he wasted no time bringing in his current band members, C Jason Mask (Guitar, Vocals) and Wes Clifton (Bass, Vocals) to pick up right where the previous recordings left off. The result is a unique document where youthful exuberance and experienced professionalism meet. The songs are melodic, addictive toe-tappers that say things that only adults can say.
 
As a visual representation that perfectly suits the story, the two images comprising the photo collage of Schwartz that accompanies the release were both shot by photographer Daniel Stabler, one in 2005 and the other in 2022. Even the song titles support the theme, each being named for the placeholder title it was given in 2005 and the final title given in 2022.
 
“Suddenly / Back At The Start” is the first single taken from the “‘05/‘22” EP, in which Schwartz sings, “All these nothings they meant more than me than a million somethings ever could be.”
 
“The song was lost for many years and only found towards the beginning of the pandemic,” Schwartz reminds us, true to form.
 
Fortunately, what was apparently nothing for the last 17 years is very much something now.
 
“‘05/‘22” is the upcoming EP by Pacifico (out June 3 via Pacifirecords), to be preceded by the singles “Suddenly / Back At The Start” (April 15) and “Red Eye / We Won’t Go Back Here” (May 6). Pacifico is currently recoding its next full-length album, scheduled for a late 2022 release.

Matthew Schwartz of Pacifico is available for interviews. Contact Josh Bloom at Fanatic for more information.
 
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Pacifico | Links
 
ASSETS : WEBSITE : FACEBOOK : INSTAGRAM : TWITTER : YOUTUBE : BANDCAMP : SPOTIFY : APPLE : PACIFIRECORDS
 
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Josh Bloom at Fanatic Promotion | Contact
 
WEBSITE : FACEBOOK : TWITTER : INSTAGRAM : YOUTUBE : SOUNDCLOUD : SPOTIFY : BLOG : E-MAIL

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