Fanatic is a music marketing company established by Josh Bloom in 1997 to build fan-to-fan connections between artists and the media. For 25 years, Fanatic has continued to help launch careers through the strategic advocacy of creative talent.
Friday, July 8, 2022
“King of The Lost Cause” is “an expression of the anxiety that comes with writing songs for a living,” says Jared Putnam of his meta single; See new video now.
Inspired by 90s pop perfection of “Hey
Jealousy,” The March Divide’s Lost Causes
continues to build songwriter’s loyal following; More tour dates announced. +++
Jared
Putnam of The March Divide as photographed by
Short Eared Dog Photography. +++ PLAY, POST & SHARE The March Divide | ”King
of The Lost Cause”
[STREAM]: https://fanatic.lnk.to/TheMarchDivide-KingOfTheLostCause +++ “All I really had of this song was a bad phone memo
of the idea,” says Jared Putnam of The March Divide about “King of The Lost Cause,” but I knew
that I didn’t want to leave this song off the album, and as it turns out, the
song is an obvious expression of the anxiety that comes with writing songs for
a living.” About the video for the song,
director Hector Gallardo comments, “The
video might be a bit on the nose with this guy going about his life imagining
it’s something completely different from his actual reality. He’s a character
trying to present a well-put together image when he might actually be just
wandering through life.” +++ The March
Divide | Live 07/08/2022: Boerne, TX @ Gather Boerne 07/09/2022: Cibolo, TX @ 1908 House of Wine & Ale 07/16/2022: Plano, TX @ Terra Mediterranean 07/21/2022: Wichita Falls @ The High Dive 07/22/2022: Tyler, TX @ ETX Brewing 08/20/2022: Plano, TX @ Terra Mediterranean 08/23/2022: Red River, NM @ Noisy Water Winery 08/24/2022: Albuquerque, NM @ Noisy Water Winery 08/25/2022: Santa Fe, NM @ The Cowgirl BBQ 08/26/2022: Ruidoso, NM @ The Cellar Uncorked 08/27/2022: Alamogordo, NM @ 575 Brewing 08/28/2022: Cloudcroft, NM @ Cloudcroft Brewing 08/31/2022: Clovis, NM @ Bandolero Brewing 09/01/2022: Albuquerque, NM @ Rio Bravo Brewing 09/02/2022: Alto, NM @ Enchanted Vine 09/03/2022: Ruidoso, NM @ Lost Hiker Brewing 09/04/2022: Las Cruces, NM @ T or T Brewing 09/29/2022: Wichita Falls, TX @ The High Dive 09/30/2022: San Antonio, TX @ Fralo’s 10/01/2022: Houston, TX @ Bohemeo’s (w/Brightwire) 10/02/2022: San Antonio, TX @ Fralos 10/06/2022: San Antonio, TX @ Fralos 10/07/2022: Corpus Christi, TX @ Art Walk 10/08/2022: Cibolo, TX @ 1908 House of Wine & Ale 10/10/2022: San Antonio, TX @ Sternewirth Sessions (Emma Hotel) 10/14/2022: Plano, TX @ Terra Mediterranean 10/22/2022: Plano, TX @ Terra Mediterranean 11/11/2022: Tyler, TX @ ETX Brewing 11/18/2022: San Antonio, TX @ The Point Park 11/19/2022: Cibolo, TX @ 1908 House of Wine & Ale 11/12/2022: Plano, TX @ Terra Mediterranean 11/25/2022: Plano, TX @ Terra Mediterranean +++ PLAY, POST & SHARE The March Divide | ”Tension In The Air”
“Putnam’s
urgent melodies, wrapped in just-slick-enough production, draw you in and keep
you there. “‘Tension In The Air’ is
one of The March Divide’s best
examples of this trick to date.” – The
Big Takeover About the music video for the song, recently
premiered by Dallas NPR-affiliate
KXT, Putnam says, “The song is about
needing a break from the mundane. We all have our own thing,and life can become mundane for a lot of
reasons. So, we made a video about what that break might look like if you’re a
puppet with no morals or self-control!” Hector Gallardo of Subharmonic
City Productions, the director of the clip, and de facto puppeteer
explains, “This puppet is inspired by the movie ‘Labrynth,’ and was made by a group of very talented artists here
in El Paso, Texas.” Gallardo continues, “Growing up with ‘Sesame Street’ and ‘Fraggle
Rock,’ I always loved what they did with these puppets, but until I did
this myself, I always took for granted what goes into making those shows. Some
of these shots are honestly torturous. You have to really contort your body to
not end up in the shot!” “In the scene with the band, everyone
at the bar was super happy to meet and party with the puppet. They kept asking
what his name was and I realized we never gave him one. That night, he was
forever known as Maurice.” +++ The March Divide Lost
Causes (Slow Start Records) Out Now Streaming Link: STREAM FULL LP
Track Listing: 01. I Wanna Hate You (STREAM) 02. Tension in the Air (STREAM
| VIDEO) 03. I’m Not Perfect (STREAM
| VIDEO) 04. Dover Cir (VIDEO) 05. Corduroy 06. Giving Up 07. Virginia (STREAM) 08. Mont Del Dr (VIDEO) 09. King of The Lost Cause (STREAM
| VIDEO) 10. This World is Gonna End (LYRIC VIDEO) +++ The March
Divide | About
I wanna hate you. I’m not perfect. Giving up. King of
the lost cause. This world is gonna end. Jared Putnam is a funny guy. No, really, he is. Don’t let the
negative words above, which comprise five of the ten song titles on Lost
Causes (oops, he did it again!), Putnam’s
sixth album as The March Divide,
fool you. Being able to laugh at yourself is one of the tenants
of comedy and Putnam’s greatest
strength has always been to take his everyman, self-effacing character and wrap
it in urgent melodies backed by just-slick-enough production to draw you in and
keep you there. It’s why over the years music critics have called his
songs “impressively hooky” (American
Songwriter) with “classic pop hooks” (The
Big Takeover) where his “pop sensibility comes entirely to the forefront” (Under The Radar). As a next-door neighbor who you would actually like to
know, Putnam doesn’t try to overstay
his welcome, either. Even though he is a prolific songwriter, after the release
of his appropriately titled fifth album cinc in April of 2021, he figured he
was tapped out of ideas for a while. Instead, he started making the best distillation of
his talents to date. As Putnam tells
it, inspiration returned as he was just out doing Dad stuff. “I was driving my kid to school and Gin Blossoms came on the radio. I’m a
forever fan of Gin Blossoms, but
this was ‘Hey Jealousy,’ which
commercial radio has been running into the ground for 30 years. “But in that moment, it was the greatest thing I’d
ever heard! The hooks, the subject matter, and all the rest were as they’d
always been, but I was struck by how it was put together. In that moment, that’s
what made the song great.” Putnam has spent years deconstructing pop songs in an
attempt to discover the formula. This “Hey
Jealousy” epiphany may have been destined, because the blueprint of the
connection Putnam realized while
just doing Daddy duty allowed him to build Lost Causes. “I’ve always been fascinated with dissecting what
makes a song great and trying to find the catalyst for the chemical reaction
that emotionally connects us to where a handful of tunes are run into the
ground for 30 years,” he says of the rarefied air that a timeless hit song
occupies. Joining Putnam
under The March Divide banner for Lost
Causes are friends Ernie Garcia
(long-time player with El Vez and Javier Escovedo) on bass and Jason West on drums. “Our mutual love of Cheap Trick has always made Jason
the perfect drummer for my songs,” Putnam
says. Lost Causes was mixed and mastered by Mike Major (At The Drive-In,
Coheed and Cambria.) “Mike also
produced a lot of great bands around the southwest,” Putnam explains. “It wasn’t lost on me that Gin Blossoms are from Tempe and have a very staple southwestern
sound. Mike knew what I was going
for.” Lyrically, the songs on Lost Causes pick up where
the last single from Putnam’s
previous album left off. At the time, he had started to write in a more stream
of consciousness style, even making a promise to himself not to change his
words. “It’s pretty satisfying to just say what you want to
say, without worrying about how cool it sounds,” he said at the time. This is why Putnam’s
humor shines brighter than ever on Lost Causes. I wanna hate you. I’m not perfect. Giving up. King of
the lost cause. This world is gonna end. We have all felt these things, but putting them in
song, or voicing them at all could seem whiney or at least cynical and
pessimistic. Not so, with Putnam,
who has become a master of this somewhat sarcastic craft. Instead, these songs
are relatable confessions in a candy coating. “Writing sad songs about utter loneliness comes very
naturally to me,” he says. “These kinds of songs are very therapeutic for me to
write.” These sad songs are the ones that most connect with Putnam’s growing audience, especially
those overseas that have propelled tunes such as his 2019 release “Secrets,” to just-shy of a million
Spotify spins. “I’m Not
Perfect,” the first single from Lost
Causes, started out as one of these “downer” tunes, but in sharing his
early demo with his collaborators, Putnam
was pushed to make it more, while keeping what makes it The March Divide. The tune opens Lost Causes and is a
total success. “Even though writing these types of songs is
therapeutic for me, it’s also a rut,” Putnam
says. “Emotionally, I got so much more out of working on ‘I’m Not Perfect’ by working with others. I’m hopeful that the fans
who crave these songs from me will too. Maybe we can all get out of our sad
bastard rut together.” He’s a funny guy. Lost Causes,
the sixth album by The March Divide,
is out now via Slow Start Records. Jared Putnam of The March Divide is available for interviews. Contact Josh Bloom at Fanatic for more information. +++ The March Divide | Links ASSETS : WEBSITE : FACEBOOK : TWITTER : INSTAGRAM : YOUTUBE : BANDCAMP : SPOTIFY : APPLE
: SLOW START RECORDS +++ Josh Bloom at Fanatic
Promotion | Contact WEBSITE
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