Tuesday, June 7, 2022

17 years to complete “‘05/‘22” forced Matthew Schwartz to “reconnect with his former self, a young man just trying to find his way in a world he wasn’t familiar with.”

Pacifico leader’s journey from novice to experienced, professional musician is heard on EP’s anthem-sized songs combining youthful exuberance with adult perspective.
  
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Split-screen press photo of Pacifico’s Matthew Schwartz illustrates the “‘05/‘22” EP’s “how it started / how it’s going” story.
 
Photographs from 2005 (L) and 2022 (R) by Daniel Stabler
 
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Pacifico is the Atlanta-based band led by Matthew Schwartz.
 
Previous Pacifico albums and EPs feature many of Schwartz’s heroes on the recordings, including Jason Martin of Starflyer 59, Ronnie Martin of Joy Electric, and Peter Randall (bassist with The Kooks and Adele.) Sonically and lyrically, the just-released “‘05/‘22” EP reflects Schwartz’s variety of rock and songwriting influences, from Radiohead and Weezer to Jeff Buckley and Jeremy Enigk.
 
In its premiere coverage of the EP, V13 said “it required Schwartz, now an experienced, professional musician, to reconnect with his former self, a young man just trying to find his way in a world he wasn’t familiar with.” Hear the “‘05/‘22” EP now via V13 or at the links below.
 
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Pacifico
“‘05/‘22” EP
(Pacifirecords)
Out Now
 
Streaming Link:
STREAM FULL EP
 
 
 
Track Listing:
 
01. The Time Has Come My Lover / Alone (STREAM)
02. Suddenly / Back At The Start (STREAM)
03. The Red Eye / We Won’t Go Back Here (STREAM)
04. Needing And Waiting / Carnival
05. Move On / V2
 
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PLAY, POST & SHARE
 
 
Pacifico | “The Red Eye / We Won’t Go Back Here”
  

[STREAM]: https://fanatic.lnk.to/Pacifico-TheRedEye-WeWontGoBackHere
 
The new Pacifico EP (out June 3) is called “‘05/’22,” a literal reference to the fact that it was started in 2005 and only finished in 2022.
 
Yes, a lost hard drive in pre-cloud storage days delayed this batch of songs for 17 years! Even the song titles themselves take a “how it started / how it’s going” approach.
 
For example, the latest single “The Red Eye / We Won’t Go Back Here” about which Schwartz says, “The song was written in 2005 and the drums were recorded then, too. Everything else in this recording, including the lyrics, were written and recorded during the pandemic.
 
“This song deals with the lack of empathy and care we have for others in our society. Through the pandemic and current social and political situation, I see so much hate and discord. This song is about putting yourself in other shoes, and caring for and loving others, even when you disagree.”
 
Hear it at the link above or over at The Spill Magazine and then scroll down for the rest of the story!
 
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Pacifico | Live
 
06/10/2022: Atlanta, GA @ Venkman’s (Matthew Schwartz of Pacifico) (Songs For Kids Foundation, 7PM)
 
06/24/2022: Charlotte, NC @ Tommy’s Pub (Matthew Schwartz of Pacifico w/ Hellfire 76, The Menders)
 
07/13/2022: Nashville, TN @ The Cobra (Matthew Schwartz of Pacifico)
 
07/14/2022: Atlanta, GA @ Smith’s Olde Bar (Matthew Schwartz of Pacifico) (Tickets)
 
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Pacifico | About
 

17 years is a long time to make an EP.
 
Pacifico’s upcoming “‘05/’22” EP – the title being a literal nod to the how it started / how it’s going nature of the record –arrives June 3, 2022 on the Atlanta-based artist’s own Pacifirecords.
 
What was the artist-in-charge, Matthew Schwartz doing during the 17 years since beginning this Pacifico release in 2005 and completing it in 2022?
 
He was doing Pacifico.
 
Huh?
 
Indeed, this is the story of a lost hard drive. Musicians don’t do back-ups, after all.
 
Teamed with Jeremiah Edmond, Schwartz’s musical cohort in 2005 just prior to Edmond joining Manchester Orchestra, the recordings that have now been realized as the “‘05/’22” EP were initially intended to become the debut Pacifico album.
 
Schwartz was undeterred when the project was derailed. Quite the opposite, he went on to release three full-length Pacifico albums and eight EPs, along with a handful of standalone singles and compilation appearances.
 
These high intensity, high production value recordings were made with many of Schwartz’s heroes, including Jason Martin of Starflyer 59, Ronnie Martin of Joy Electric, Peter Randall (bassist with The Kooks and Adele), and many more. Compelling artwork during this time was beautifully rendered by Adult Swim’s Trey Wadsworth.
 
Inspired by rock influences as beloved, popular, and revered as Foo Fighters, Radiohead, and Weezer to songwriting powerhouses such as Jeff Buckley, Jeremy Enigk, and Elliott Smith, it’s not surprising that Pacifico songs found their way into films, television, and video games.
 
Unlike the “‘05/’22” EP, these recordings were backed up!
 
But it’s okay, because in 2020, while everyone was working on sourdough starter during lockdown, Schwartz’s collaborator from the beginning of this story, Jeremiah Edmond, found that missing hard drive.
 
Unintentionally, the “‘05/’22” EP embodies the same conceit as the Richard Linklater film “Boyhood,” in which the director got together with his actors every few years to shoot more footage, resulting in a final film where we see the actual and realistic aging and maturing of the characters within the story.
 
Similarly, once Schwartz was reunited with his technology, he wasted no time bringing in his current band members, C Jason Mask (Guitar, Vocals) and Wes Clifton (Bass, Vocals) to pick up right where the previous recordings left off. The result is a unique document where youthful exuberance and experienced professionalism meet. The songs are melodic, addictive toe-tappers that say things that only adults can say.
 
As a visual representation that perfectly suits the story, the two images comprising the photo collage of Schwartz that accompanies the release were both shot by photographer Daniel Stabler, one in 2005 and the other in 2022. Even the song titles support the theme, each being named for the placeholder title it was given in 2005 and the final title given in 2022.
 
“Suddenly / Back At The Start” is the first single taken from the “‘05/’22” EP, in which Schwartz sings, “All these nothings they meant more than me than a million somethings ever could be.”
 
“The song was lost for many years and only found towards the beginning of the pandemic,” Schwartz reminds us, true to form.
 
Fortunately, what was apparently nothing for the last 17 years is very much something now.
 
“‘05/’22,” the new EP by Pacifico is out now via Pacifirecords. Pacifico is currently recording its next full-length album, scheduled for a late 2022 release.
 
Matthew Schwartz of Pacifico is available for interviews. Contact Josh Bloom at Fanatic for more information.
 
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Pacifico | Links
 
ASSETS : WEBSITE : FACEBOOK : INSTAGRAM : TWITTER : YOUTUBE : BANDCAMP : SPOTIFY : APPLE : PACIFIRECORDS
 
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Josh Bloom at Fanatic Promotion | Contact
 
WEBSITE : FACEBOOK : TWITTER : INSTAGRAM : YOUTUBE : SOUNDCLOUD : SPOTIFY : BLOG : E-MAIL

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