Fanatic is a music marketing company established by Josh Bloom in 1997 to build fan-to-fan connections between artists and the media. For 25 years, Fanatic has continued to help launch careers through the strategic advocacy of creative talent.
Tuesday, November 9, 2021
“An irresistible power pop gem,” says Under The Radar. Check out “Proclaimer of Things,” from upcoming album by The High Water Marks.
Leader Hilarie Sidney brings her history as co-founder
of Elephant 6 Recording Co. + The Apples In Stereo to current band’s pop-psych
mix. +++
The High Water Marks (L-R): Logan
Miller, Hilarie Sidney, Per Ole Bratset, Øystein Megård. Photo credit: Self-Portraits, Illustration by Per Ole
Bratset. +++
[STREAM]: https://Fanatic.lnk.to/TheHighWaterMarks-Proclaimer-Single +++ The press calls The
High Water Marks “pulse-raising mega-pop,” (UNCUT), with “sugar-coated melodies to spare” (Pitchfork), that offers “garage pop for the masses” (Paste), and now Under
The Radar rings in with the premiere
of the title track of the band’s upcoming new album, calling “Proclaimer of Things,” “an
irresistible power pop gem.” The upcoming Proclaimer of Things album is the
second full-length in just over a year from The High Water Marks, following a (too long!) 13-year hiatus. The Grøa, Norway and Lexington, Kentucky-based band
fronted by Hilarie Sidney, the
co-founder of the Elephant 6 Recording
Co. and one of its core bands The
Apples In Stereo, maintains and extends the high-energy fantastic fuzz of
those sounds. The “Proclaimer
of Things” single, featuring lead vocal by Sidney’s bandmate and husband, Per
Ole Bratset (along with a boyhood photo of Sidney’s great grandfather on the cover!) is out now
and today, MXDWN has premiered
the video for the song, saying it “is catchy and upbeat and has the
potential to be on your favorite playlist on repeat.” The full 13-song Proclaimer of Things album arrives Feb. 4th, 2022 via Minty Fresh. Bratset says, “The title comes from an inside joke Hil and I always play around with. If
we catch ourselves being a little preachy or pompous, we add ‘I am the
proclaimer of things!’ at the end. We picture this guy with a crazy mustache
and top hat going around ‘proclaiming things,’ while holding up a scroll and
wearing a monocle. It always makes it weird and hilarious!” Sidney elaborates on the appearance of her great grandfather
on the cover of the single, saying, “His dad owned a roller rink in the 1880s
in Iowa. My great-grandpa was so good at skating and doing tricks on both the
bike and the skates that he started performing around the Midwest, and as far
west as Colorado. He earned an insanely good chunk of cash for doing this, thus
supporting the family. He went under the moniker, Little Willy Sidney, and Wee
Willy Sidney, hahaha.” +++
Hilarie Sidney from The High Water Markschats
about the band’s upcoming album as well as her Elephant 6 and Apples In
Stereo history in Denver with the city’s own Westword. Check
it out and feel a mile high! +++ The High
Water Marks | About
“I am so lucky to have been a musician throughout my
life,” says Hilarie Sidney,
currently fronting The High Water Marks,
and best known as co-founder of the revered musical collective Elephant Six, and one of its three core
bands The Apples In Stereo. Based in her adopted home town of Grøa, Norway, Sidney and The High Water Marks are prepping to release Proclaimer of Things, the
band’s second album in just over a year, following-up the 2020 album Ecstasy
Rhymes, its first album in 13 years. Coming back after such a long stretch of being off the
scene with a critically and commercially welcomed new album, and then quickly
coming in hot with another batch of 13 songs, isn’t an accident. In this case,
it’s a coping mechanism. With the United States reaching a milestone of 1 in
500 people having succumbed to COVID-19, it’s tragic news that this statistic
hits home for Sidney. Her mother,
half a world away, passed from the virus earlier this year. “Not being able to see her and knowing that she was
alone, dying in a nursing home, still haunts me daily,” Sidney courageously reveals. Sidney knew that when she began to build a life in Norway
with her band mate and husband Per Ole
Bratset and their son, that she would be just a 12-hour flight from the
rest of her family, but that 12 hours became something completely different
under lockdown. “I never factored in a pandemic,” she says. “At least
my mom got to hear our record before she passed away. That means a lot to me
because she was always really supportive of my music.” The thirteen songs that comprise Proclaimer of Things are
just a drop in the bucket, considering how much Sidney has leaned on songwriting to take her mind off things. “I feel like I can’t pick up the guitar without
writing a little melody. As therapy, we decided to keep recording. We dove into
the project to keep us sane, focused, and from going down the rabbit hole of
depression and self-pity.” Through it all, The
High Water Marks made an album that is positive, light, happy, and
meaningful. “I think my mom would approve of my method of dealing
with the grief of losing her.” Sidney
says with trademark optimism. Proclaimer of Things, the latest album by The High Water Marks, is scheduled for release on Feb. 4th, 2022 on Minty Fresh. +++ The High Water Marks | Links ASSETS : FACEBOOK : INSTAGRAM : SPOTIFY : APPLE : MINTY FRESH +++ Josh Bloom at Fanatic
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