Fanatic is a music marketing company established by Josh Bloom in 1997 to build fan-to-fan connections between artists and the media. For 25 years, Fanatic has continued to help launch careers through the strategic advocacy of creative talent.
Tuesday, July 6, 2021
Abbreviations shares video for “Turn On You” single from upcoming Stuart Sikes (The White Stripes, Modest Mouse, Phosphorescent) helmed debut. See it now!
“Haunting melodies, rich spaced-out guitar tones.” – MXDWN;
“Radiates an understated power... Deeper than most dreampop songs will go.” – The
Big Takeover +++
Abbreviations (L-R): Chad Walls, Ashley Leer, Tony Wann, Matt Leer. Photo Credit: Leyton Cheek. +++ PLAY, POST & SHARE Abbreviations | “Turn On You”
[VIDEO]: https://www.youtube.com/watch?v=AYBeEjLPj4s [STREAM]: https://Fanatic.lnk.to/Abbreviations-TurnOnYou “Haunting melodies, rich spaced-out guitar tones and
somber lyrical themes...,” says MXDWN,
describing Abbreviations in its
premiere coverage of the band’s debut single “Turn On You,” out now. “Merges psychedelia and dream pop into
their sound, pulling from each member’s rich history in the local music scene.” The Big Takeover’s own premiere
coverage, this time of the “Turn On
You”video,
proclaims that it “Radiates an understated power,” and is “deeper than most
dreampop songs will go.” Dallas-based music discovery website Central Track interviewed the band on
the day of the release of “Turn On You”.Read
the story here. +++ Abbreviations | Live
07/30/2021: Dallas, TX @ Double Wide
(Red Zeppelin Records Night w/ God of Love, Bayleigh Cheek) +++ Abbreviations | About
Abbreviations is a rock band from Dallas. Also a pop band, an alternative band, and a supergroup
(of sorts) i.e. members Ashley Leer
(Guitar / Vox), Matt Leer (Guitar), Chad Walls (Bass), and Tony Wann (Drums) have played in many
of the city’s most active bands over the years. Staying active makes you strong, makes you super. “Turn On You,” the upcoming debut
single from Abbreviations (Red Zeppelin Records, Out Now) radiates
understated power. No wonder that producer Stuart Sikes (himself a Grammy®-winning superpower for his
work on Loretta Lynn’s Van
Lear Rose, in addition to his credits with The White Stripes, Modest
Mouse, Phosphorescent, Cat Power, and many more) signed on to
helm “Turn On You.” The oomph of Walls’
concise bass playing, the interplay of the Leer’s
melancholy guitar lines, the subtle crack of Wann’s snare, and Ashley’s
hypnotic vocals all come together to leave you wanting more and wondering when. “It’s about that moment where you realize you have
feelings for someone other than the one you’re with,” Ashley says of the tune. “Are these feelings real? ‘Turn On You’ feels like a love song,
and it is, but it’s also about the guilt for having those feelings.” The song is deeper than most dream pop songs will go,
typically awash in too much dream to be this lucid. Ashley naturally comes from a place of authenticity when it comes
to lyricism, but it was not always that way. “I had previously only written lyrics when I was
forced to do so, usually the day before we recorded,” she explains. However, in 2016, when she found out that her father
(a professional bassist who taught her the guitar) only had a year to live,
writing became the way to cope. “I needed to write songs about all these thoughts
exploding in my head. I had never really thought about death, and it made me
take a step back and reflect on my life, the people I hurt, and the people I
loved. Suddenly, I had plenty to write about.” With lyrics no longer forced, Ashley’s candor in her writing and performance makes the first
effort by this supergenre supergroup (stated influences range from The Jesus Lizard to Drake, Fugazi to Joni Mitchell,
Sonic Youth to Broadcast, The Police to
The Beatles) more memorable. Abbreviations is clearly more than just a rock band from Dallas. “Turn On
You,” the first single by Abbreviations, is out now via the female-owned and operated
McKinney, Texas-based label Red Zeppelin
Records, a recent outgrowth of the beloved local record store. Members of Abbreviations are available for interviews. Contact Josh
Bloom at Fanatic for
more information. +++ Abbreviations | Links ASSETS : FACEBOOK : INSTAGRAM : SPOTIFY : APPLE
: RED ZEPPELIN RECORDS +++ Josh Bloom at Fanatic
Promotion | Contact WEBSITE
: FACEBOOK : TWITTER : INSTAGRAM : YOUTUBE : SOUNDCLOUD : SPOTIFY : BLOG : E-MAIL
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