Fanatic Promotion: The Pinx team with Mad Alchemy (King Gizzard & The Lizard Wizard) for mind-bending oil projection “Hammer of The Dogs” video.

Monday, August 17, 2020

The Pinx team with Mad Alchemy (King Gizzard & The Lizard Wizard) for mind-bending oil projection “Hammer of The Dogs” video.

Atlanta rock foursome’s scorching new tune is taken from just-released “Electric!” EP. RIYL: Fantastic Negrito, Goodbye June, Joyous Wolf.

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The Pinx (L-R): Cayce Buttrey, Adam McIntyre, Chance McColl, Charles Wiles. Photo credit: @_rexway.

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[VIDEO]: https://www.youtube.com/watch?v=S8orWnq7_TA

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“‘Electric!’ may only be five tracks in length, but it’ll wear you out.” – V13

“‘Hammer of the Dogs’... an obvious ode to the innovators of hard rock Led Zeppelin and the ‘hammer of the Gods’ lyric from their 1970 classic ‘Immigrant Song’... a scorching tune that pulls no punches in its approach, something typical of the group’s brand new EP...” Check out the premiere of “Hammer of The Dogs” by The Pinx at V13 or watch the video at New Noise Magazine or the link above.

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“We deliberately created the most lean, energetic rock guitar fest that Chance (McColl, Lead Guitar and Vocals) and I could muster,” says Adam McIntyre of Atlanta-based rock band The Pinx. “Chuck (Wiles, Bass and Backing Vocals) and Cayce (Buttrey, Drums and Backing Vocals) brought the thunder to our lightning and I feel like my singing on this EP puts my best rock foot forward. My solos are some of the favorites I’ve ever recorded, too.”

The EP’s latest single and video is the burn-your-fingers-to-the-bone scorcher “Hammer of the Dogs,”, the obvious Zep reference being something McIntyre is fine with copping to.

“I figured if Greta Van Fleet can so transparently graft Led Zeppelin onto their songs, I should be able to get away with it.”

The “Hammer of The Dogs” video was created by Mad Alchemy featuring oil projections by Lance Gordon.

“It's still a mystery how or why these lifelike faces appear in the video, but I guess that's where the magic begins!,” Gordon says. “Mad Alchemy art is a combination 60s San Francisco analog light show utilizing ink, dye, mineral oil and rubbing alcohol sandwiched between glass plates. These plates are spun on converted overheads with LED light sources. Each plate has a video camera filming these liquid combinations with signals going to laser projectors. ‘Hammer of The Dogs’ was performed with four sets of plates, projected and then re-filmed live, no Photoshop!"

McIntyre says, “First off, both Lance and I were stunned to see the face of a dog as the video starts. Lance doesn’t have the ability to make those plates create faces or characters; it’s just oil and clear plates and a feel for the music that happens throughout. It requires skill to make the show work but there’s no way to say ‘I’m gonna make this plate make the face of a dog in the oil.’ Lance just has a really good feel for working with the oils while listening to the music and giving us something cool to look at.”

Mad Alchemy has worked such festivals as Desert Daze and projected their oil light show at Red Rocks. They have worked with Uncle Acid & The Deadbeats, King Gizzard & The Lizard Wizard, Circles Around The Sun, Earthless, Graveyard, Radio Moscow and more.

“Electric!,” the latest EP by Atlanta-based rock band The Pinx, is out now. Adam McIntyre of The Pinx is available for interviews. Contact Josh Bloom at Fanatic for more information.

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The Pinx | In The Press

“Authentic tribute to classic American rock & roll.” — PASTE

“Perfect soundtrack for a dangerously reckless summer.” — Classic Rock

“Would make Alex Chilton proud.” — FLOOD

“Affecting and exhilarating.” — Creative Loafing

“Elegance and chaos.” — Glide Magazine

“Shakes the surrounding geography.” — The Southern Sounding

“The players can rip, and rip righteously.” — Minneapolis City Pages

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The Pinx

“Electric!” EP