Wednesday, June 4, 2008

One man wonder band From Bubblegum To Sky creates sugary sweet pop in his new album A Soft Kill, out now.

“…a pop masterpiece…” – Reel Around The Fountain

“While he’s lining his lips with cherry lip gloss, making dope pronouncements, Hernandez’s chorus keep kids hoot–hooting, like Cats exiled on Main Street.” – Magnet

“If you like your music as sweet as candy, then you should definitely give this a listen.” – Punk Planet

“…a plateful of promise, a cool treat for the coming dog days of summer.” – San Francisco Weekly

From Bubblegum To Sky’s Mario Hernandez is back with his highly anticipated third album, A Soft Kill, out this week on LA-based Eenie Meenie Records. The label teamed up with Brown Sound Clothing for a unique approach to releasing A Soft Kill – the album is available as a digital download only or as a limited edition box set containing the album on vinyl LP, a code to access the record as a download, and a limited edition From Bubblegum To Sky t-shirt. For those who still need their music housed on plastic, the first 100 orders will receive a blank CD-R to burn the album to adorned with a one-of-a-kind hand drawn design on each by Hernandez. In addition to traditional music retail outlets, the individually numbered box sets will be for sale at select lifestyle stores throughout the nation making it a true collector’s piece.

More about From Bubblegum To Sky:

PiL, meds, disco, half Mexican, half Japanese, The SOS Band, monster guitar riffs, drinking, more drinking, The dB’s, divorce, death, arrests, cannibalism, no compromises, The Bee Gees, shimmering melodies and stalking. From Bubblegum To Sky ain’t no sunny pop affair – it just sounds like it.

By winter, A Soft Kill, the third full-length album by From Bubblegum To Sky is certain to be considered one of the greatest one-man albums of the year. Only the maturity that comes with brushing against and immersing oneself in the influences mentioned above could bring out an album that is at once ultimately catchy, realistically morose, and expertly played. In a word: fucking relatable.

The one man is Mario Hernandez and he’s been wrestling with a few demons. Hernandez’s previous records Me and Amy and the Two French Boys (Eenie Meenie, 2000) and Nothing Sadder Than Lonely Queen (Eenie Meenie, 2004) certainly hinted at genius – what with the confessional lyrics sung in a helium tinged voice that lights the drapes on fire meeting the hook laden crunch fest that cools ‘em down. With A Soft Kill, Hernandez has crafted a masterpiece. He demurs, stating, “This record is much more inspired – less obvious indie pop, more organic and drunk. It’s an outlet and easily my favorite record.” Ours, too.

A Soft Kill brings to mind the concept of the vices people use to kill themselves slowly. Not a murder, but a soft kill. Feelings we’ve all felt are wrapped in pristine pop melodies, sandpaper-y guitars and a vocal style dictated by the radio programs of second generation pop songs and high voiced singers that Hernandez listened to before departing Japan for America at the age of 12.

As a self-contained pop machine (occasionally joined by bassist Frank Jordan and Keyboardist Bill Evans) Hernandez does the control freak edict of Billy Corgan and Dave Grohl proud on A Soft Kill. No one should be playing drums on a From Bubblegum To Sky record but Hernandez -- this kind of urgency demands the percussive touch of the author, after all! And is he ever keeping time – 11 songs, 30 minutes. It doesn’t get any better.

“I feel like it’s a band, even though it’s just me,” he says. “The things that people are doing to me, or I’m doing to them, or whatever experiences I’m having -- that’s the band. I couldn’t write without those experiences and in a way that’s what a band member does.”

These are the words of the ONE man becoming THE man. When Mario Hernandez is letting it all hang out, you wanna hang out, too.

From Bubblegum To Sky’s A Soft Kill will be released by Eenie Meenie Records as a digital download and vinyl LP only. The vinyl configuration will come packaged with a From Bubblegum To Sky t-shirt designed exclusively by the Brown Sound Clothing Company, available online and in select lifestyle stores. Check out the company that created this exclusive offer HERE. A Soft Kill was recorded at CBS Studios in Oakland, CA on a Tascam one-inch reel-to-reel.

From Bubblegum To Sky Live:
06/13 New York, NY @ Piano’s – NYC Popfest
06/15 Washington, D.C. @ Red and Black Bar
06/19 Brooklyn, NY @ Union Hall

In The Press:
“From Bubblegum To Sky sound as if they’ve enlisted My Bloody Valentine, the London Philharmonic, The Beach Boys, and Ride to help make massively brilliant jangly noisy pop.” – First Coast News

“…what pop sounds like in my little fantasy world.” – There Stands The Glass

“…short, charming, 60’s–licked, “Beatles–esque” seducer, wispy and jangling.” – A Limerick Ox

“...A Soft Kill is chock full of the ABC’s of ice cream indie...” – Advance Copy

A Soft Kill Tracklisting:
Stream The Album HERE
Release Date: 06.03.08

01. The King Of Failed
02. The Flash
03. I Always Fall Apart (MP3)
04. Guest Relations (MP3)
05. Say Goodbye
06. My Je M’apelle
07. A Soft Kill
08. Even The Sunbeams (MP3)
09. Flies On A Jet Plane
10. Captain Tennille
11. Downtown Or Up?

Tools & Hi–Res Photos:
www.fanaticpromotion.com/rosterdetails.php?indexkey=1341

On The Web:
www.youtube.com/user/fbtshellohi
www.myspace.com/frombubblegumtosky
www.eeniemeenie.com
www.myspace.com/eeniemeenierecords
www.brownsoundclothing.com

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