Monday, March 23, 2020

Synchronized swimmers, ‘50s America, alien arrivals all find their way into Alex Lilly’s “2% Milk” music video. See it now at Billboard.

Also streaming: Check out the “2% Milk” (Champ Super Remix) by Rostrum Records (Mac Miller, Wiz Khalifa) founder, Benjy Grinberg.

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Alex Lilly as photographed by Nora Colie.

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See the music video for “2% Milk” by Alex Lilly at Billboard or at the link below.

“Watching the synchronized swimmers was fascinating,” Alex Lilly says of being on the “2% Milk” set. “The dancers are able to keep time while under water, and they have a massive vocabulary of moves that have been passed down through the long history of synchronized swimming. My favorite move is called ‘Down The Drain’ where they spiral down under water like they’re being sucked into oblivion.”

Director Sherry Romito adds, “I was listening to KCRW and Alex’s song ‘2% Milk’ came on. A music video popped into my head that I knew I had to direct. Alex’s song inspired a vision. I discovered we had a mutual friend on Instagram who put me in touch with Alex, and I was over the moon when she got on board. Alex rocked the ‘Barbarella’ suit, put up with my crazy ideas, and everyone on set enjoyed the lasagna.”


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Alex Lilly – In The Press

Alex Lilly’s songs keep their cool.” — The New York Times

Alex Lilly is the genuine article.” — FLOOD

“Pretty freaking awesome.” — The FADER

Alex Lilly is spellbinding. Album of The Week” — LA Weekly

Alex Lilly steps into the spotlight.” — Flaunt

“Three-minute modern art pieces.” — Buzzbands LA

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Listen to the remix of Alex Lilly’s “2% Milk” by Champ Super (Benjy Grinberg of Rostrum Records)

“This all started on Instagram,” explains Benjy Grinberg, founder of Rostrum Records about his remix of Alex Lilly’s “2% Milk” under the name Champ Super.

In addition to Mac Miller, Wiz Khalifa, and many others, Rostrum has also released records by The Bird and The Bee, featuring Inara George, who heads up Lilly’s label home Release Me Records.

“I was scrolling when I saw this incredible backstage video of (Lilly’s collaborators) Barbara Gruska and Samantha Sidley singing “2% Milk” in Spanish,” Grinberg continues. “I decided to sample it and we built a whole track around it.” 


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Alex Lilly
2% Milk
Out Now
(Release Me Records)

Streaming Link:


Track Listing:

01. Confucius Says
02. 2% Milk (VIDEO)
03. Distracting Me (STREAM | MP3 | VIDEO)
04. Pornographic Mind (STREAM | MP3 | VIDEO)
05. Boomerang
06. Night Drive
07. Infantile (feat. Daedelus) (VIDEO)
08. Cold Snap
09. Hypothetical
10. Firefly

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Alex Lilly – About

Los Angeles-based artist Alex Lilly is a renaissance female.

In addition to the writing, arranging, producing, and playing of her own music, Lilly has established a notable career out on the road as a part of the touring bands of such esteemed musicians Beck, Lorde, Ry Cooder, and The Bird and The Bee.

Now Lilly has brought all of her talents, ideas, and her singular voice to the table in the form of 2% Milk, her debut full-length album, out now via newly-formed Release Me Records.

Lilly’s songs – she describes her sound as “sexy psychological thriller” – are synthy, syrupy, and suspicious i.e. there’s something going on here that’s not only pop, but actually pops. The intrigue that abounds on 2% Milk moves the listener beyond toe-tapping and finger-snapping, straight to brain-mapping.

2% Milk, the debut album from Alex Lilly, is out now. Alex Lilly is available for interviews. Contact Josh Bloom at Fanatic for more information.

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Alex Lilly | Links


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Josh Bloom at Fanatic Promotion | Contact


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