Clip directed by Dries Vanderberg of SUSTO shot in one seamless take! Columbia, SC-based band on tour with The Revivalists this Spring.
Atlas Road Crew (L-R): Dave Beddingfield, Patrick Drohan, Taylor Nicholson, Max Becker, Bryce James. Photo credit: Dries Vanderberg.
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See the video for “My Own Way” by Atlas Road Crew now via Paste or watch and listen via links below!
Atlas Road Crew — On Tour
*= w/ The Revivalists
3/3/2017: Charlotte, NC @ Visulite Theatre
3/10/2017: Asheville, NC @ Isis
3/11/2017: Columbia, SC @ Lowcountry Boil Jamboree
3/21/2017: Covington, KY @ Madison Theatre*
3/22/2017: Pittsburgh, PA @ Mr. Smalls*
3/23/2017: Baltimore, MD @ Ram’s Head Live*
3/24/2017: Jim Thorpe, PA @ Penns Peak*
3/25/2017: Port Chester, NY @ Capitol Theatre*
4/26/2017: Brooklyn, NY @ Brooklyn Bowl (w/ SUSTO, Stop Light Observations)
“Joyous and carefree.” — Paste
Columbia, South Carolina-based five-piece Atlas Road Crew is letting fans in on what they’ve been cooking since their last batch of tunes was released, the 2015 album Halfway To Hopkins. That record was a punchy collection of soulful southern rock which inspired Relix to describe Atlas Road Crew as “a more modern, pristine Allman Brothers.”
The band’s new single and music video “My Own Way,” is just a taste what is on the horizon for Atlas Road Crew this year. The tune shows off a more straightforward rock sound influenced by the band’s contemporaries, with Paste calling the tune “arena-sized,” and the music video, directed by Dries Vanderberg of SUSTO, “joyous and carefree.”
The one-take clip (that took 20-plus takes to get right!), “kind of came about organically,” according to Atlas Road Crew drummer, Patrick Drohan. “We were hunting around Charleston for some cool places to shoot and our bass player’s little brother found this old abandoned warehouse downtown. Dries set up, and after about 20 takes and almost passing out from all the running around, we had what we had a great one.”
Atlas Road Crew started in 2011 as five college kids playing for free drinks, cranking out covers, and occasionally writing an original to use as the basis for a jam session. Of course, this is where many bands start, and it’s also where many end.
Not so for Atlas Road Crew.
Since those early days, the group has gone on to become a must-see act in the Southeast on the shoulders of a live show featuring its now-evolved songwriting, performed with a proficiency that isn’t jammy, it’s the jam.
“We started taking our songwriting a lot more seriously as we started to tour and work with different producers and writers in the studio,” explains Drohan. “We knew we wanted to become more than just another bar band.”
Working with Grammy award-winning producer Rick Beato was one of the significant turning points that helped the members of Atlas Road Crew focus in on what they were trying to say, and to get the best out of their songs. The result was Halfway To Hopkins, which successfully brought Atlas Road Crew’s swampy accents to fresh, contemporary tunes while still managing to capture the energy of the band’s blistering live show.
Two years after the release of Halfway To Hopkins, and following a month-long tour of Europe during which the band managed to squeeze in 35 shows, Atlas Road Crew is turning another musical corner. The band will continue to spread its live show throughout the country, with plenty of live dates in the queue for Atlas Road Crew in 2017, including shows on the east coast with The Revivalists.
“The evolution of our sound is really exciting for us,” Drohan continues. “We’ve caught some decent breaks, but we also know that no success is overnight, and that an eight-hour drive is always going to take 10-and-a-half.”
“My Own Way” is the latest single and music video by Atlas Road Crew. The band is currently writing and recording material for inclusion on a new album scheduled for arrival later this year. Members of Atlas Road Crew are available for interviews. Contact Josh Bloom at Fanatic for more information.
Atlas Road Crew Links
Contact Josh Bloom at Fanatic Promotion