Newly NYC-based songwriter discusses re-imagining 2007’s “The Beep Beep Song” for stunning Audi ® ad; Latest album out Oct. 18th.
Simone White | In The Press
“A voice like ether. It’s sweetly airy and hypnotic.” — NPR
“Not just a pretty voice but a mesmerizing intelligence.” — MOJO
“Already one of the really great American songwriters.” — Rolling Stone (Germany)
“Brilliant whimsy.” — No Depression
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Matt Matasci of MXDWN says, “Simone White deftly blends folk harmonies and dance beats” on “Don’t Turn Your Back on Love,” White’s just-released collaboration with Samuel Bing of Asthmatic Kitty recording artists, Fol Chen. “She blends the soothing, angelic vocals of folk music with a pulsating, danceable beat that wouldn’t be out of place in a nightclub.” Hear “Don’t Turn Your Back on Love,” now via MXDWN, Brooklyn Vegan, or the link below!
[STREAM | MP3]: https://fanatic.lnk.to/SimoneWhite-DontTurnYourBackOnLove
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[STREAM | MP3]: https://fanatic.lnk.to/SimoneWhite-TheBeepBeepSong2019
In 2007, songwriter Simone White’s just-shy-of-two-minutes tune “The Beep Beep Song” became the soundtrack for the Audi ® R8 campaign, catapulting the song to millions of ears, generating countless cover versions, remixes, and over a million views of White’s homemade music video (budget: $30) for the song.
The latest Audi® campaign, “Audi ® R8: The Slowest Art We’ve Ever Built,” celebrates the ten year anniversary of the Audi ® R8’s V10 engine and presents the vehicle in an astounding new commercial comprised of thousands of photographs of each individual part of the car.
“The Beep Beep Song” soundtracks the campaign once again, with an all-new string-accompanied recording of the song (“I’m a much better singer now and I was happy to re-record it,” White says) that has now been released as a single.
Here, Jedd Beaudoin of PopMatters chats with White about this “two-minute dreamlike exploration of love and time,” as well as her upcoming new album Letter To The Last Generation, arriving Oct. 18th.
Simone White | About
Simone White’s masterful songwriting, built on “cathartic intimacy” and “mesmerizing intelligence” (MOJO) and sung with a “sweetly airy and hypnotic” voice “like ether” (NPR), will release her latest full-length album Letter To The Last Generation on Oct. 18th.
The album’s title track will soon be released as a single, which is how the album began.
“The song, ‘Letter To The Last Generation’ was originally going to be a one-off,” White says, “But that day of recording felt so right. It was so much fun, we were playing live, everyone in the room. I felt excited about making a record for the first time in ages and I only really heard the kind of album I wanted to make on that day.”
That particular group of musicians includes Jebin Bruni (Aimee Mann, Meshell Ndegeocello), producer Pete Min, who co-wrote three of the album’s songs with White, and adored multi-instrumentalist, singer, and songwriter, Andrew Bird. Grammy®-nominated bassist Kaveh Rastegar (Bruno Mars, CeeLo Green) also appears on the album.
While the press has rightly praised White’s vocals and lyrics throughout the years, it is arguably her melodies that keep companies like Audi ® coming back to use White’s songs in their ads.
“Melodies are ineffable work,” White says. “I often think ‘How did they come, from where?’ I can argue a lyric, why I think one phrase is better than another, but melodies feel mysterious. When they work, they feel like they couldn't be anything else, and even though I wasn't trained in music enough to define that process, I know how it makes me feel. It’s magic.”
Letter To The Last Generation, the sixth album by once again NYC-based (after 15 years in Los Angeles) singer-songwriter Simone White, arrives on October 18th. Simone White is available for interviews. Contact Josh Bloom at Fanatic for more information.
Simone White | Links
Josh Bloom at Fanatic Promotion | Contact